It would be very hard to confuse TTR with the Ritz, but IMO the property is nice. Definitely a small resort compared to Moon Palace or one of the other huge resorts. No question that the beach is well below average for Cancun. The staff, other guests, and the atmosphere is what gives TTR one of the highest repeater rates in the industry. There will be several couples (and singles) at TTR for NYE that have been there at least the last three years.