Yup, the had their own private sand pit w/ a buffett and bar (and restrooms/ lockers). The beach was ok, just crowded w/ people from Sun palace, beach palace, moon palace, etc. Not enough chairs. The water was calm and they had floats (and other non-motorized stuff). Like Michael F. said they had stuff you could pay for too. After a couple of hours the ship you off to downtown for shopping. If you want to go to PLAYA NORTE just go w/ the tour to Isla, their are cabs waiting on the road behind the lockers. We paid $3 to go to Playa Norte. You can either come back, meet at the pier when they head back to Cancun or make your own way back. I would recommend meeting at the ferry dock (ask what time and where before you bail) and the you have free trans back to Cancun. You can also rent a golf cart and explore the entire island - have not done that yet - next time!! This is not the "palace premier" sell thing. They will try to get you down to moon or ASP for a upgrade. We go, eat bfast, learn new stuff and then collect $100 in 90 minutes and free spa credits. We just eat bfast w/ the person, we eat anyway so let them waste their time. Free cab ride too!