I think what Steve is getting at is the prices have nothing to do with earnings, subsidizing, currency exchange rates or average boob size of a particular nationality, it has to do with market of scale. They will offer better rates to people in certain areas to give them incentive to come, period. People in the US are more likely to come at a higher price-point and tend to stay fewer days. People in GB or Europe tend to be Tempted at a lower price-point but tend to stay longer making the perceived "discount" even out. They want the maximum number of fully booked days they can get at as high a profit level as possible. If they start losing the numbers from Canadians they will move the price-point until they see it pick back up, unless somewhere else fills the void. They may do this through regulated 3rd-party sellers. Trust me, if they could stay fully booked just from the US & Canada, they wouldn't worry about any discounts. It's simple economics.