It's interesting, Steve, how many times searches for information relating to Cancun will lead the searcher to posts from this forum.
Indeed V, search engines (especially Google) love original content that is regulalrly updated and their 'spiders' are all over the site 24/7. Hence the reason for my other post with links to new content I've revently added to the web - it's a great way to get new stuff indexed quickly. Since the transition to the new software last Christmas, forum posts often attract top rankings in Google - which leads to increased traffic and is good for both users seeking answers to their questions and for me due to monetisation through ads. A good example is the thread about whether the gulf oil spill would effect Cancun which is currently on page 5 of the Cancun forum: Cancun Info - Page 5 - Cancuncare It's No1 for "Oil spill Cancun" in Google, only has 13 posts but has been read over 26,000 times!