I'm not sure what it is called, but it's a private beach area not far from the dock. It's a very nice beach with beautiful sand, clear water, and palms overhead. It would be a great place to hang out for a day, which is coincidentally, what the people parked on the beach next door thought right up until the boatload of naked, partying drunks stumbled down the dock and onto the sand.
Unfortunately when we stopped on Feb 18th it was just for lunch. There were so many other people from other boats there we couldn't do any of the games or take the group pic.
I believe the Isla Mujeres lunch spot for Boobs Cruise is called the Amazona Beach Bar. Not 100% sure. I do know the Boobs Cruise lunch spot is directly next door to Playa Lancheros.
We had the same thing on Feb 15th when we went. Lots of people on the beach/eating lunch. Everyone ate lunch pretty quickly and then headed back to the boat. Ended up doing the group picture as we were headed back to TTR
Went special NBC BC on Wed, Feb13. Nasty nasty weather day but we survived. I do not recall that many other people around. Also, it appeared to me the food was much better than previous cruises and I actually enjoyed it for once. Don’t forget $5 or so to tip waiter/bartender.
Normally there aren't other groups at the lunch spot. It is my understanding that Steve deliberately organizes it this way. I have been on 6 cruises (I think) and all visits have been essentially private. Perhaps there was just something different with the Feb. cruises (dates, low numbers, weather) that changed this up a bit.