u take a boat road that takes around 30-40 minutes to an island called isla mujeras and then u eat and party there for a couple hrs and then u take the boat back. booze is supplied the whole night.
I had fun but probably mainly because of the people I was with. I probably wouldn't do it if my friends weren't going. All booze cruise is you go to the dock, wait like a long time (sucks), take a boat with only jungle juice (not very good) to Isla Mujeras, have dinner (so so), watch some shows and play some games (not bad), then take a boat back. It comes back so early in the night that you can't decide if you should still go to a club or not because you already spend so much money that night. I think I have way more fun just going to a club.
I'm a big fan of the booze cruise...maybe its the boat ride...granted crummy non hard booze is supplied. Or maybe its the fact that thousands of drunk people are on the island awaiting our arrival...I have a good time on it every year